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The context for this project is the Covid-19 pandemic and that female creative entrepreneurs have experienced a significant loss of income during the pandemic.
The project envisages a skills injection through tailored learning and knowledge exchange to enable creative businesses to take their work online, which we term virtualisation. This could be staging events, promotion of artist portfolios or facilitating online sales and projects which enhance soft skills, adaptability and resilience for online business delivery models, ensuring that businesses thrive and survive. The purpose of the project is to revive and extend methods by which audiences are reached to reinvigorate income streams and individuals’ business sustainability through skills development.